Marketing During a Crisis

Marketing Strategies and Business Survival in a Crisis

On April 3rd, 2020, in a memo to its employees, Ed Bastian, the CEO of Delta Airlines, revealed that the airline was losing about $60 million a day. Unfortunately, a crisis like the one we are facing isn’t isolated to the aviation industry. Every industry across the globe suffered severe setbacks. In India, more than […]

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Crisis Management Examples

Crisis Management Examples: How These 4 Brands Handled Their Crisis

One takeaway from PWC’s Global Crisis Survey 2019 is that, when talking about permeability, crises can cross over from business relationships, reputation, and human capital to legal and beyond. The unpredictability of crises leaves companies guessing the nature of the next one. What doesn’t change is the need to address them when they arise. Facebook’s […]

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