Is There Really No Such Thing as Bad Publicity

Is There Really No Such Thing as Bad Publicity?

In 2017, a small family-run jewellery store in North Carolina, USA ran into quite a bit of trouble with its advertisement that people said promoted all the wrong things. Following that backlash, the jewellery store’s popularity fell, and sales plummeted. It is things like these that beg the question, “Is there really no such thing […]

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