When faced with a crisis, some companies came out better while others landed in hotter water. Corporate annals are thick with extreme examples of companies handling crises. While the public lauded some of them, they denounced the apparent apathy that others displayed. You have how Johnson & Johnson dealt with the Tylenol poisoning case on […]
In 2017, a small family-run jewellery store in North Carolina, USA ran into quite a bit of trouble with its advertisement that people said promoted all the wrong things. Following that backlash, the jewellery store’s popularity fell, and sales plummeted. It is things like these that beg the question, “Is there really no such thing […]
On April 3rd, 2020, in a memo to its employees, Ed Bastian, the CEO of Delta Airlines, revealed that the airline was losing about $60 million a day. Unfortunately, a crisis like the one we are facing isn’t isolated to the aviation industry. Every industry across the globe suffered severe setbacks. In India, more than […]
One takeaway from PWC’s Global Crisis Survey 2019 is that, when talking about permeability, crises can cross over from business relationships, reputation, and human capital to legal and beyond. The unpredictability of crises leaves companies guessing the nature of the next one. What doesn’t change is the need to address them when they arise. Facebook’s […]